Betsson Secures a Third Licence in Argentina
The Betsson Group is a well-established company in the iGaming industry. It boasts 20 reputable brands, offering the best sports, casinos, and other virtual games. The company is set to expand its presence in Argentina, Cordoba, after securing a third online gaming license. The new license was acquired in partnership with Casino de Victoria, making it the eighth casino to get a license from The Cordoba Lottery.
The Cordoba Lottery started issuing online gambling in May 2022 and has since been overseeing all operations in the province. Although the main target was to commence online gambling before the beginning of the Football World Cup in 2022, the plan failed because of local city laws.
Commenting on the new milestone, the President and CEO of Betsson AB, Pontus Lindwall, shared the company’s satisfaction and readiness to provide services in another regulated Argentian province.
“When merging their long experience in the Argentinian market with our know-how in online gaming, we can truly reach our ambition of becoming a market leader in this rapidly growing online market.”
The latest approval comes barely a month after the provider secured a sponsorship deal with two top Latin American football matches. The new partnership with the National Association of Professional Football in Chile and Peru’s football division Liga1.
The Birth of a Lasting Partnership
The relationship between Betsson AB and Casino De Victoria started in 2019. The two companies initiated a joint application for a gaming license in the Province of Buenos Aires and the City of Buenos Aires. Luckily, the license was granted, and that’s how their lasting partnership began.
Casino de Victoria is one of the most established land-based operators in Grupo Mountone. On the other hand, Betsson Group is one of the giant providers in Europe. Therefore, the new partnership is expected to benefit both companies mutually.