Betting Sites

How do we find the best UK betting sites?

We have a strong review process that tries to cover almost every online bookmaker in the United Kingdom. Almost every facet of the institution – like sign-up process, account management, account funding, bet placements, bet offers, and bet settlements – are taken into account... We do acknowledge that some bookmakers tend to shine in certain sports rather than perform well across every sport. There are some betting sites that would perform well on horse racing and football, but their betting markets may not be so great in terms of golf and cricket. At the same time, politics and special markets may find a place among certain betting sites while being completely ignored by others. Hence, a combination of these factors would be taken into account.

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Best UK Betting Sites - Jul 2024

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Which betting site is the best?

The process of finding the best UK betting sites can be done only after the analysis of different parameters. Here are the key factors that play a role in the selection process:

Registration Process

Just a decade ago, online betting sites did not have complex signup requirements. As the laws in this industry have changed substantially in recent years, this process has become a complicated affair. Hence, we have to place a consideration on the complexity of a signup process with each betting site. Every user who signs up with a betting site has to go through a customer verification process, which has now become more simple, streamlined, and secure. It is recommended to complete this process, as it means that you can enjoy higher deposit and withdrawal limits along with the availability of more bonus offers.

Betting Sites Signup
For detailed information on each gaming company’s registration process. Read our reviews.

If you are thinking about signing up with any UK bet sites, expect to furnish one or multiple options like:

  • Photo ID
  • Name, address, and date of birth
  • Security questions like first pet’s name or mother’s maiden name
  • Address proof
  • Preferred payment option

You need not visit any office in order to supply this information, as all can be done from a secure portal. Once the documents are uploaded, you may have to comply with a verification process from the customer support team. Once this is done, you are one of the new customers at a top online betting location. You can also decide to provide some of the information when making a withdrawal. However, you have to be content with min deposit limits in such instances.

Bonus Offers

In a highly competitive industry, it is not a surprise that a betting site has to clamour for business. The search for new customers eventually leads to the availability of several bonus offers. Each bonus offer will invariably carry a lot of terms and conditions, which have to be analysed in detail before deciding to take the offer. Every bonus offer will invariably have qualifying attributes, wagering requirements, and many more terms inbuilt. All these offers – along with their lengthy terms and conditions – will be analysed. Such a comprehensive analysis helps keep away any frustration. For this reason, our experts dig deep into the bonus offers.
Apart from attracting new customers, the bonus campaigns should also try to retain existing customers. A refund or moneyback bet is one of the common types of bonus offers available to the new customers signing up with a betting platform. Typically, the bonus offer would be limited to £10. Some betting platforms may also with a bet 10 and get 30 offer, although the final bonus figure can vary depending on the platform. It is quite common to witness many bonus offers available for punters who wager on horse races and football. The Best Odds Guarantee is one of the popular bonus offers for someone dealing with horse races, while football specials are largely limited to first goalscorer or hat-trick scorer.
Some offers may look appealing from the distance, but we will look diligently into the fine print so that some poor policies can be exposed. This can help save a lot of your time and money.

Payment Options

New customers to a UK betting site can now count on a large array of options when trying to find an account. Traditionally, credit and debit cards were used across the industry. These were slowly assisted by a growing number of e-wallets. The likes of PayPal, NETELLER, and Skrill opened up several options for users to pay in a secure and cost-effective manner. Most of the e-wallets were able to offer instant deposits and withdrawals whilst charging a fraction of the cost compared to cards.

Since 14 April 2020, it is not possible for UK players to use credit cards, only debit cards work for deposit. This is due to the government’s attempt to reduce the number of gambling addicts.

Our review of the various sports betting sites, however, will be digging deep into each payment method. This would help expose the intricacies of each payment like the time taken for deposits and withdrawals. Each payment option also has its own min deposit and withdrawal limits and it can have a huge implication on the way it is used. Our focus will also fall upon payment options that do not help a player qualify for bonuses and rewards. A growing number of UK betting sites are no longer accepting certain e-wallet deposits for their bonus offers. Every user has to be aware of this situation before deciding to put money into their first qualifying bet.

Betting Variety

Many betting sites do not turn out to be an all-rounder, as they would primarily specialise in a couple of markets. It is always a great idea to go with a bookmaker with the best odds on a specific market. This will have a positive impact on a punter’s bankroll. Horse racing and football are two popular entities when it comes to sports betting in the UK gambling space.


This sport ends up with a large number of markets for live and upcoming events. There will also be several options in the futures market. Invariably, all betting sites will focus on providing a diverse number of online bets related to the top leagues. For the purpose of analysis, we would perform research by pitting all betting sites against each other. This action is not performed for just one market, as certain betting sites tend to excel when providing odds for the Premier League while others would have excel in terms of odds for La Liga. It is easy to spot a variance of almost 14% when it comes to the top leagues. The variance does not significantly change in terms of a less popular market, where the competition is also much less.

Horse Racing

The competition amongst horse racing betting sites cannot be easily compared, as most of the markets do not open up until just before the races. The comparison would largely be restricted to the Starting Price, which is also expressed as SP. This starting price is a reflection of the odds that are being provided in an actual race. It is primarily used to determine the returns when odds have not been offered or fixed when a wager is made. However, there is not a sizeable difference with regards to this sport, as almost all betting sites provide a bonus known as the ‘Best Odds Guarantee’ where punters will stand to get the higher price.

Betting Sites Horse Racing
Horse Racing is one of the most popular sports to bet money on in the UK.

Betting Features

A growing number of punters are placing importance towards features offered by betting sites. It is common for betting sites to provide markets on a game or on outright. The real competition begins when extra features are thrown in with the odds. Some of the popular features are accumulator insurances, cash out, and bet builder.

The cash out feature has been growing in presence, as almost every punter actively seeks this feature. It is effectively providing a punter with control over their bet. This can be crucial when the stakes involved are rather high. Our team is focused on betting sites that were able to offer this feature, which is making a partial or full exit from the bet. Interestingly, partial Cash Out is not as prevalent as a full Cash Out, as it is currently restricted to only a handful of betting sites. The bet builder provides an opportunity for punters to bring together multiple bets on one game under a single roof. For example, a punter can decide to build a bet comprising of total goals, goalscorer, and result.

Betting Odds and Prices

A crucial point behind any betting site would be their odds and prices. Since the industry is extremely competitive, it is possible to witness variances in different odds of the same event. It is a strong reason why it is recommended for punters to have more than just a single account. If there are accounts with multiple bookmakers, it gives the option to choose the best odds in every bet. Of course, there may be situations when you may stick with the particular bookmaker largely because of any additional bonuses that can be earned by showing loyalty. Still, it is important to have a choice in the world of betting online.

Many betting sites in the UK now provide special promotions like Enhanced Odds and Best Odds Guaranteed. Our reviewers, though, happen to go through each bonus in order to assess their superiority over one another. Even though they may appear excellent on paper, a deeper look into their terms and conditions may reveal a different side to the story. There is no substitute for knowledge and making an informed decision on odds is crucial in the world of betting. Furthermore, there is always an upside of having an option so that you can shop around for the best odds.

The quality of odds is a measure of the payout percentage from the betting site. This differs from one betting site to the other. It can also vary based on sports, while it can even change based on an individual game. This parameter is extremely difficult to measure, but some patterns in  the odds can help spot this difference. All betting sites would have a certain amount of margin in order to cover their business. This means that a payout percentage would never be 100%. It usually hovers in the upper 90s, but even a slender difference in this figure can end up costing you a lot in the long run.

Mobile Betting

The social acceptance of gambling has increased a lot in recent years. No longer are players interested in visiting the corner betting shop and making their wagers in person. This has led to users taking their tablets and smartphones in order to access betting sites. Even in mobile devices, the rapid changes brought about by technology have completely taken away buttons. Our team of reviewers are constantly aware that the mobile betting options that existed a few years ago are no longer relevant.

Betting Sites Mobile
Betting on mobile is convenient.

A larger number of betting sites are investing heavily to provide excellent user experience on mobile devices. This is done using several means like a great responsive design or mobile app. The latter has to be available for both Android and iOS. We would go through both parameters in equal measure. The responsive design is tested out on tablets and smartphone browsers, while apps are installed on both operating systems to give an equal assessment. The several parameters like navigation, design, and account management features will count in favour of the best UK betting sites.

Live Streams

It is no secret that betting can be a major thrill for many users. However, this thrill can be completely taken away when someone is unable to catch the live action of a game. This is one of the reasons for betting sites to introduce the ability to watch live games after having placed a bet. Only a small qualifying bet is required to activate the free access to live streams and the wager can often be around 50p. Often,  a min deposit should do the trick since only a few sports demand a qualifying bet. This will open up a lot of betting opportunities and excitement.

Since its introduction a few years ago, live streams have come a long way. It is now possible to witness football games, horse races, high-profile tennis matches, and more. In fact, this section has grown so much that users need not have a satellite TV connection. Yet, this is still not perfect since several restrictions apply and several betting sites can be separated on the basis of their live stream coverage. Some of the best online betting sites cover almost every major sporting event, while some betting sites just tend to focus on a handful of events.


It does not take long for new betting sites to gather customers. We do place a lot of importance on the reputation of a betting operator. Our reviewers will be going through a number of forums in order to assess the public talk about a betting sites UK punters gets to enjoy. We directly get in touch with the customer service team in order to assess the time taken for a response, clarity of response, and pleasing nature of the support staff. Since all parameters of a customer support team are analysed directly, we are able to provide a first-hand report. Meanwhile, we are able to analyse the general consensus about the platform by getting in touch with existing users, who may be able to shed more information about any teething problems, bonus offers that do not deliver, or any betting dispute that was not handled properly. All these counts against a betting operator.

Apart from just focusing on negative elements, our critics also take into account any positive experiences shown by a betting platform. For example, some popular bet sites UK may have come out with a free bet offer that is quite rewarding for new customers. Unlike new customers, existing customers can be a great source of information and we use the same to rank a betting platform on the basis of reputation.


Our team typically places a lot of importance on the license. Since there are a number of legitimate betting operations taking place around the world, this emphasis is important so that you get to sign up with only the best. All the online betting operators suggested here have valid licenses from the UK Gambling Commission, which is responsible for controlling all betting and gambling destinations in the United Kingdom.

Betting Sites UK Gambling Commision
To be able to offer betting and casino games in the UK, you must be licensed by the UKGC  A demanding process that guarantees that the gambling company meets a number of requirements.

Support and Security

We provide a greater focus on security considering that every betting institution involves the transfer of financial data. A lot of personal information will also be shared between the operator and the punter. It is important to maintain a high-security standard. We analyse elements like betting history, document storage, and other personal details to assess the ability of a betting operator to protect the sensitive data of its customers.

In addition, we also run through tests of customer support. A number of parameters like efficiency and response time are taken into account, while the support team should be able to address an individual’s query. These two parameters can provide a huge sigh of relief for any customer, who can bet safely in the knowledge that their data is kept under wraps.

It also helps if the betting operator adheres to begambleaware org requirements to stop gambling addiction.

User Experience

Betting has to be a recreational and fun activity. It certainly helps when the website adopts a similar approach without too many complications. It should also be legible under all circumstances, as having too much tiny text can make it hard to read. The selection of games and markets should be appealing, while payout policies also have to be quite reasonable. One should be relaxed and comfortable when they are putting their money and time into a betting site.

The best operators focus on providing a wholesome player experience and they constantly strive to improve on every area. There is little doubt that user experience is an important facet, but it can also be quite subjective. It would comprise of many sections like site design, sports selection, efficiency of customer support, and more. There are also several more elements that come under the category of personal preferences.

Our Team of Experts

We have a team of experts to perform reviews of a sportsbook. Each team comprises of several former employees in the industry, regular sports bettors, traders, and marketing experts. It is not the right practice to decide on the best online betting operator’s worth based on just one person’s opinion. Hence, our team comprises of people from different backgrounds related to the betting industry.  They are able to provide a wealth of experience.

Team of Experts
Our team comprises of people from different backgrounds related to the betting industry.

Every submission is constantly updated so that it contains the right information about a bonus and sporting bets. The best online betting sites is a place where change is almost constant and our team goes the extra length to make sure that only the latest information is presented. A lot of transparency is also applied to the process. The rankings, industry detail, and other information are present at all times to make sure that a punter – irrespective of their experience – can get the best value from the operator.

How to Bet on Sports?

Before choosing a bet site in UK, certain points have to be kept in mind. The new sports betting site has to cover all aspects of your requirement and the choice should not be made just on reputation. Even though these are operators with years of experience, some new players have also provided innovation and ambition to the industry. Once you have made up your mind to bet on sports, it is important to know the various types of wagers. There are options like point spread wager, moneyline wager, or many more. After learning about the various intricacies, a punter should understand the different odds format. It also helps to learn payout calculation. Once the learning process is done, you can head over to the event selection and decide the appropriate market.

How to Get Free Bets?

Almost every operator has a bonus offer to woo customers. Invariably, most of the offers are available in the form of free bets. There are different types of free bets:

No deposit free bet

A bookmaker provides these free bets without requiring any deposit.

Matched free bet

A bookmaker offers free bets that would be equal to your first deposit.

Reload bonuses

A bookmaker provides free credits in the form of free bets and this typically takes place just before a major event

Qualifying free bet

Every customer – new and existing – stand eligible for these free bets once they meet a certain set of requirements. Typically, the requirement would be to place a certain number of bets to be eligible for free bets.

Risk free bet

This is also known as a moneyback bet, as their betting site would refund a bet – up to a certain figure – for new customers if their first bet ends up as a loss.

Offers and Requirements for Free Bets

There is a large selection of options if you are looking for free bets. Many betting sites in UK will provide exclusive free bets for new customers. It is almost a given that there would be free bet offers for new customers and such free bets will carry fewer restrictions. There are also several offers for existing customers depending on the loyalty shown towards an operator. Many would assume that free bets available for new customers would be the conclusion of such offers, but it is not the case. One can also encounter free bets when a major sporting event like Cheltenham Festival, World Cup, or Grand National comes along. In fact, these offers tend to be a lot sweeter than regular free bets .

On most occasions, the requirements are largely centred on placing a minimum deposit to qualify for the free bets. In some cases, there can also be a requirement on a qualifying bet to have minimum odds. Furthermore, free bets are likely to have an expiry date of around seven or 10 days.

Online Betting Questions & Answers

What is the timeframe required to start an online betting account?

The process of opening an account with the best betting sites would be fairly quick, as it takes only around 2 to 5 minutes. You may be required to complete the verification process before the account opening is complete. There may also be requirements to upload specific documents. At the end of the day, you can expect to spend around 10 minutes in total.

What is the procedure to claim a free bet?

Customers can claim a free bet by using a dedicated bonus code for the specific betting operator. After using the bonus code, customers may be required to place a small minimum deposit to qualify for the free bet. Each free bet offer is associated with several terms and conditions.

How can you make a deposit?

All betting operators provide several ways to make a deposit. One can capitalise on support for major debit cards, while support for e-wallets is also growing at a rapid pace.
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