PointsBet has launched a new casino aggregation and bonusing platform together with Bede Gaming, strengthening its position in the regulated Ontario market.
The new agreement gives PointsBet access to Bede’s open-API casino platform, allowing the operator to expand its game portfolio, improve campaign management, and create a more flexible bonus structure for players.
The rollout follows what the companies described as a competitive supplier selection process, with Bede chosen to support PointsBet’s long-term casino growth strategy in Canada.
Rather than replacing its existing platform, Bede’s solution works alongside PointsBet’s proprietary technology originally developed by its Australian parent company. The focus is on stronger external game aggregation, improved promotional tools, and better player engagement.
Through the partnership, PointsBet gains access to a wider supplier network that includes major content providers such as Games Global, Pragmatic Play, Play’n GO and Light & Wonder.
This gives the operator more flexibility when building promotions and helps strengthen both player acquisition and long-term retention in the highly competitive Ontario market.
Scott Vanderwel, CEO of PointsBet Canada, said the company remains focused on delivering stronger digital entertainment experiences and improving player engagement through better casino content and platform flexibility.
He added that the partnership helps strengthen PointsBet’s position in Ontario while also preparing the business for future expansion into additional regulated Canadian markets.
The agreement is structured as a multi-year partnership, with both companies also outlining Alberta as a potential future market as regulation continues to expand across Canada.
For Bede Gaming, the deal represents another important step in growing its presence across North America, where supplier competition continues to increase as more provinces move toward regulated online gambling.
For PointsBet, the move is less about launching something completely new and more about strengthening the infrastructure behind its casino product for long-term growth.
Daniel is a content creator at Mr Win and has worked in the iGaming industry since 2012. With more than a decade of experience reviewing casino operators and bonuses, he focuses on safe play, licensing standards, and helping players find fair gaming sites.